A word cloud infographic with the title “From the Dot-Com Bubble to GenAI Wave: Why Consumers Still Hold the Key” at the top. In the center, key terms such as “GenAI,” “Entrepreneurship,” “Cognitive Overload,” “Dot-com Bubble,” “Diffusion,” “Consumer Readiness,” “Integration,” and “Hype Cycle” appear in varying font sizes. At the bottom left, there is a Diffusion of Innovations curve showing Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. At the bottom right, there is a Product Life Cycle curve showing Introduction, Growth, Maturity, and Decline.

From the Dot-Com Bubble to the GenAI Wave: Consumers Still Hold the Key

Generative AI is experiencing its “dot-com bubble” moment. While billions of dollars are pouring into GenAI startups, more than 95% of projects are failing to deliver real results. The issue isn’t the ideas themselves—it’s consumer readiness. Just like Webvan and Kozmo failed in the early 2000s before Deliveroo and Getir made grocery delivery mainstream, today’s GenAI tools face challenges such as steep learning curves, cognitive overload, and limited adoption. Consumers will

Yusuf Öç

Sep 104 min read

Teaching in the Age of AI and Attention Economy: How a Tiny Game Makes a Big Difference

In today’s attention economy, capturing and keeping students’ focus is becoming more difficult than ever. Even at the postgraduate level,...

Yusuf Öç

May 153 min read

Why Banning Social Media for Kids Won’t Work

A recent episode of GB News reignited a conversation that’s gaining momentum again—partly due to the buzz around the new Netflix...

Yusuf Öç

Apr 302 min read

Meet Dr Yusuf Öç

Dr. Yusuf Öç, Associate Professor at Bayes Business School, specializes in digital marketing, big data, and AI-powered marketing. He teaches at LSE and King’s College London, directs the MSc Marketing Strategy and Innovation program, and has industry experience as a Brand Manager and entrepreneur... click for more

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From the Dot-Com Bubble to the GenAI Wave: Consumers Still Hold the Key

Teaching in the Age of AI and Attention Economy: How a Tiny Game Makes a Big Difference

Why Banning Social Media for Kids Won’t Work

Meet Dr Yusuf Öç

Services

Trainings/Workshops

Consultancy

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