In the ever-evolving landscape of higher education, especially with the rise of online learning and artificial intelligence, educators are continuously seeking ways to improve assessment practices. One of the most…
Behavioral EconomyEducation
As artificial intelligence (AI) continues to advance and become more prevalent in various sectors, including academia, the debate over its role in the academic environment remains heated. While some argue…
I am sure many of you heard about or tried ChatGPT, OpenAI’s new chatbot. I am not going to explain what it is or how it works since there are…
Yesterday I learned a mysterious law called Zipf’s law. I am sure many of you heard of it before but I just, and I am feeling kind of guilty about…
I prepared this presentation in 2016, but it still has valid points in it. Social media marketing investments are increasing day by day, but many marketers do not know how…
Jonah Berger is a marketing academic at the Wharton School. He says I read a book, and my life changed. He says that after her grandmother gave him the Tipping…
Good books always come with recommendations. So if someone recommends a book, I note it. I read Martin Lindstrom’s Small Data, a book my dissertation supervisor recommended. I’m a big…
Kıvılcım Anı: Küçük Şeyler Nasıl Büyük Farklılıklar Yaratır (The Tipping Point: How Little Things Can Make a Big Difference) Malcolm Gladwell’in kitabını bilmeyen yoktur. Ben de severim. Öte yandan kitap…
Bilmeyenler için söyleyeyim benim çalışma alanım yeni ürünlerin ve inovasyonların yayılması. Diğer bir değişle neden bazı ürünler, hizmetler, fikirler başarılı olurken bazıları olmaz konusu. Çok popüler bir konu. Haliyle çok…
Amazon.com.tr de dün açılmışken, herkes Amazon’a ve Bezos’a methiyeler dizerken olaya son yaşanan gelişmelerle biraz daha kapsamlı bakmak nasıl olur diye düşündüm. Genel olarak başarılı olan insanları övmek hoşumuza gidiyor…