Jonah Berger is a marketing academic at the Wharton School. He says I read a book, and my life changed. He says that after her grandmother gave him the Tipping…
Book Reviews
Good books always come with recommendations. So if someone recommends a book, I note it. I read Martin Lindstrom’s Small Data, a book my dissertation supervisor recommended. I’m a big…
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The Tipping Point – Kıvılcım Anı
by yusufoc
Kıvılcım Anı: Küçük Şeyler Nasıl Büyük Farklılıklar Yaratır (The Tipping Point: How Little Things Can Make a Big Difference) Malcolm Gladwell’in kitabını bilmeyen yoktur. Ben de severim. Öte yandan kitap…