You Do Not Need the Latest AI Model
Every time a new AI model is released (Claude’s Fable, ChatGPT 5.5 or whatever), people race to switch and ask is this the one? Do we need to upgrade our subscriptions to use them more? And in almost every corporate training I run, someone raises their hand and asks the question I have now heard so many times: “So which one is better? ChatGPT, Claude, Gemini or Copilot?” My answer is always the same. If you know how to use them, they are all fine for you. And more provocative
Yusuf Öç
10 hours ago6 min read
Can a Shopping Cart Make You Spend More? We Checked the Data
Every retailer is chasing the same shiny idea right now: put a screen on a shopping cart, add some AI-driven personalisation, and call it “the future of retail.” But does it actually work? Or is it just another gadget that excites trade press and gets ignored by real shoppers? My co-authors (Sabrina Gottschalk, Annika Lorenz-Kornfeld, Nils Eisler) and I set out to answer this question properly, with real data, not assumptions. Our paper, “Customer responses to smart shopping
Yusuf Öç
Jun 224 min read
Everyone Needs to Take a Breath About AI
Let me say something that might be unpopular right now. Everyone needs to calm down about AI. Not because AI is not important. It is. Not because it is not transforming industries. It is doing that too. But the gap between the narrative and the reality on the ground is enormous, and I see it every single week. I run AI strategy, productivity, and adoption workshops with companies across different sectors. And here is what I actually find when I walk into those rooms: Most com
Yusuf Öç
Jun 26 min read
Two Keys to Success in the Age of AI
Me presenting insights on AI at The Source Summit, Bayes Business School, London. There is a strange paradox at the heart of the AI age. We have more tools than ever, more content than ever, and more ways to create than ever. Yet the people who stand out are not necessarily the ones with the most tools. They are the ones with the most interesting questions. AI can now write blog posts, generate images, create code, summarise research, produce presentations, analyse data, and
Yusuf Öç
Apr 3010 min read
The AI Productivity Paradox: When Efficiency Undermines Demand
Artificial intelligence is everywhere right now. Every company is trying to automate, cut costs, and scale faster. From factories to marketing teams, AI is positioned as the next big productivity engine. And it works. Firms are already replacing human labor with AI to improve efficiency and profitability. But there is a problem no one really wants to talk about. If you replace too many people… who is left to buy what you produce? (By the way, if you’re interested in my highly
Yusuf Öç
Mar 264 min read
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