Two Keys to Success in the Age of AI
Me presenting insights on AI at The Source Summit, Bayes Business School, London. There is a strange paradox at the heart of the AI age. We have more tools than ever, more content than ever, and more ways to create than ever. Yet the people who stand out are not necessarily the ones with the most tools. They are the ones with the most interesting questions. AI can now write blog posts, generate images, create code, summarise research, produce presentations, analyse data, and
Yusuf Öç
1 day ago10 min read
The AI Productivity Paradox: When Efficiency Undermines Demand
Artificial intelligence is everywhere right now. Every company is trying to automate, cut costs, and scale faster. From factories to marketing teams, AI is positioned as the next big productivity engine. And it works. Firms are already replacing human labor with AI to improve efficiency and profitability. But there is a problem no one really wants to talk about. If you replace too many people… who is left to buy what you produce? (By the way, if you’re interested in my highly
Yusuf Öç
Mar 264 min read
Do Multiple-Choice Exams Really Measure Learning?
Outstanding Paper Award and Why This Matters for Assessment Design I am delighted to share that our paper, Comparing the effectiveness of multiple answer and single answer multiple choice questions in assessing student learning , received an Outstanding Paper Award. If you would like to read the original paper, you can access it here ( Link ) free of charge thanks to Bayes Business School and City St George's University of London. Why “Multiple-Answer” Questions May Lead to D
Yusuf Öç
Jan 203 min read
From the Dot-Com Bubble to the GenAI Wave: Consumers Still Hold the Key
Generative AI is experiencing its “dot-com bubble” moment. While billions of dollars are pouring into GenAI startups, more than 95% of projects are failing to deliver real results. The issue isn’t the ideas themselves—it’s consumer readiness. Just like Webvan and Kozmo failed in the early 2000s before Deliveroo and Getir made grocery delivery mainstream, today’s GenAI tools face challenges such as steep learning curves, cognitive overload, and limited adoption. Consumers will
Yusuf Öç
Sep 10, 20254 min read
Teaching in the Age of AI and Attention Economy: How a Tiny Game Makes a Big Difference
In today’s attention economy, capturing and keeping students’ focus is becoming more difficult than ever. Even at the postgraduate level,...
Yusuf Öç
May 15, 20253 min read
Why Banning Social Media for Kids Won’t Work
A recent episode of GB News reignited a conversation that’s gaining momentum again—partly due to the buzz around the new Netflix...
Yusuf Öç
Apr 30, 20252 min read
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